About Clean Beauty Trends

Clean Beauty Trends is a publication about the beauty industry. We cover ingredients, regulation, retail and the trends shaping what ends up on shelves and in routines.

What we cover

• Ingredients: what they are, what they do and how to read a label.
• Regulations: how rules such as the US Modernization of Cosmetics Regulation Act affect brands and shoppers.
• Retail: how beauty products are sold, ranked and marketed.
• Trends: what is growing, what is fading and why.

How we work

We link to primary sources, such as regulators and published research, wherever we can. Articles are dated, and we update them when facts change. If we get something wrong, tell us at hello@cleanbeautytrends.com and we will fix it.

Nothing here is medical, legal or financial advice.